This month’s issue unpacks numerous trends in optometry that have a transformative element—things like myopia control, telemedicine, artificial intelligence (AI), online product sales, private equity, subspecialization within optometry, genetic markers of eye disease and a new concept in E/M coding. Some are farther along than others in their impact on the profession right now, but all pose significant questions for optometrists: “Will this change how I practice? Should it?”
A new era has arrived for CsA, with the powerful combination of a higher concentration offered in conjunction with advanced drug delivery technology. This important clinical development is giving eye care practitioners another tool to help manage the chronic and inflammatory nature of DED for their patients.
You’ve taken the kids for their checkups and scheduled your parents’ doctor visits. You even went along to make sure they understand what was happening.
Nikki Iravani, OD, is always on the lookout for a great marketing tip.
Nine women ODs were honored during the fourth annual Theia Awards of Excellence from Women In Optometry magazine.