Neurostimulation has become the new frontier in dry eye therapy, now that scientists know the trigeminal nerve is a critical factor in ocular surface health and symptomatology. In fact, the nerve plays a multifactorial role: it can become fatigued (often due to misalignment), causing dry eye symptoms, headaches and neck pain; it maintains the trophic supply to the cornea, preventing epithelial breakdown; and, when stimulated, it can also promote tear production. New products are taking advantage of the latter function to help dry eye patients produce natural, lubricating tears instantly.
You’ve taken the kids for their checkups and scheduled your parents’ doctor visits. You even went along to make sure they understand what was happening.
Nikki Iravani, OD, is always on the lookout for a great marketing tip.
Nine women ODs were honored during the fourth annual Theia Awards of Excellence from Women In Optometry magazine.