Sparking Joy to the World

By WO Jan 2020

Lena Walker, OD, of Family Vision of Oregon in St. Helens, Oregon, first became interested in Marie Kondo’s KonMari method of keeping one’s life tidy when her book The Life-Changing Magic of Tidying Up came out.

Taking the Frame Show Out of the Office

By Nikki Iravani, OD Jan 2020

By Nikki Iravani, OD—We took a new approach in hosting our trunk show at the end of last year, showing our appreciation by inviting patients to join us at a restaurant that is located in our shopping center.

Leverage Year-end Awareness

By Nikki Iravani, OD Dec 2019

By Nikki Iravani, OD—What were your end-of-the-year marketing initiatives and promotions, beyond the typical marketing and regular social media posts you have?

Looking for Gifts?

By WO Dec 2019

The holiday season is here, and we're excited to share a few creative stories that may inspire you to shop small as you begin gift giving this year.

Energize Your Employees: Focusing on a Wellness Initiative to Prevent Employee Burnout

By Amy Green, CPO Dec 2019

By Amy Green, CPO,—Physician burnout has become a widespread phenomenon in the healthcare field and is considered a hidden healthcare crisis.

WO Marketing Diamonds

By WO Nov 2019

Nikki Iravani, OD, is always on the lookout for a great marketing tip.