Lena Walker, OD, of Family Vision of Oregon in St. Helens, Oregon, first became interested in Marie Kondo’s KonMari method of keeping one’s life tidy when her book The Life-Changing Magic of Tidying Up came out.

By Nikki Iravani, OD—We took a new approach in hosting our trunk show at the end of last year, showing our appreciation by inviting patients to join us at a restaurant that is located in our shopping center.

By Nikki Iravani, OD—What were your end-of-the-year marketing initiatives and promotions, beyond the typical marketing and regular social media posts you have?

The holiday season is here, and we're excited to share a few creative stories that may inspire you to shop small as you begin gift giving this year.

By Amy Green, CPO,—Physician burnout has become a widespread phenomenon in the healthcare field and is considered a hidden healthcare crisis.

Nikki Iravani, OD, is always on the lookout for a great marketing tip.