Decisions, Decisions, Decisions

By WO Nov 2019

Meg Richardson, OD, began working at a corporate location immediately after her graduation from Pacific University College of Optometry, and it was a good fit.

Advisors at the Ready

By WO Jun 2019

Although Professional Eye Care Associates of America began as an organization “right in my backyard,” Joan Ploem Miller, OD, of Baseline Vision Clinic in Hillsboro, Oregon, says that she didn’t pay too much attention to the group at first.

PECAA Mentorship Program Offers Hands-on Practical Advice & Support for Optometry Practices

By PECAA Feb 2019

Albert Einstein is quoted as saying that the only source of knowledge is experience, yet he never specified whose experience was needed.

Building an Optometry Brand That Appeals to the Local Community

By PECAA Feb 2019

“Your brand starts with yourself,” says Dr. Shawna Vanderhoof, who opened Focus Eyecare in Murfreesboro, Tennessee in July of 2016.

Building A Supportive Online Eye Care Community

By PECAA Feb 2019

PECAA’s legacy has always been, and continues to be, building a collaborative community of independent eye care professionals committed to growing stronger together.

Be Aware of 2019 MIPS Changes

By Teri Thurston Feb 2019

By Teri Thurston—The Medicare Access and CHIP Reauthorization Act of 2015 ended the Sustainable Growth Rate formula, that would have resulted in a significant cut in payment rates to optical physicians.