No Pain Yet Lots of Gain

By WO Nov 2019

When Michele Shade-Hinchliffe, OD, was looking to add automated refraction technology to her practice in 2011, she says that her choice was clear: she would work with Marco.

This One's For Me

By WO Sep 2019

Veronica Barber, OD, FAAO, says that when she’s assessing whether to add technology, she typically focuses on how it will benefit and impact the patient.

Technology That Hits All of the Marks

By WO Mar 2019

Last year, as Jewell Ginter, OD, prepared to relocate her office, she was considering which refracting system would be best to accommodate her four full-time doctors who would be operating out of 10 functional exam lanes.

Tech Workers Expect High-tech Patient Experiences

By WO Nov 2018

When Kaori Asano, OD, opened her practice cold nearly three years ago, she got some very important advice from her consultants.

Technology Contributes to More Facetime and Less Time Spent Refracting

By WO Sep 2018

When Jenny Drake, OD, relocated Drake Eye Care and Eyewear in Murfreesboro, Tennessee, having enough space for all of her instrumentation was a top priority.

A Penny-wise Decision Can Cost You Doubly

By WO Jun 2018

When Amy Rudser, OD, of Lakeville, Minnesota, opened her practice cold nearly 12 years ago, she agonized over where she could save some money.