Key Business Partner Helps Optometrist Improve Practice and Drive Mission

By WO Nov 2019

Amanda Barker-Assell, OD, of Denver, North Carolina, says that her profession “has given me the opportunity to be successful in the areas of life that are important to me.”

Marsai Martin Brings Focus on Single Vision Patients

By WO Sep 2019

It’s no surprise to eye care professionals that today’s families are facing an eye care health crisis.

Putting Others First

By WO Jun 2019

For Hannah Cho, OD, giving back is second nature.

An Advocate for Children's Vision

By WO Mar 2019

“My dream is that one day every parent will think of their kids’ eye health as a regular part of their overall health and that taking kids to the eye doctor becomes as routine as taking them to the pediatrician or dentist for regular checkups.”

Why Inclusion and Diversity Will Drive the Future of the Optical Industry

By WO Jul 2018

Among the U.S. population of children under the age of 5, now more than half are children of color, according to the U.S. Census Bureau. These changing demographics bring increasingly diverse spending power among women and minority markets, in particular.

An Unconventional Path to Innovative Marketer

By WO Sep 2016

Sherianne James, vice president of consumer brands at Essilor, came to her role in marketing via the unconventional route of chemical engineering.